Branding

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Web

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Print

Electriq Power Branding

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5

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Sketch of the Electriq Power logo mark

/ About the project

When I was introduced to Electriq Power, a smart home battery company, they had just raised their Series A and were eager to elevate their image. The company was growing rapidly, and flaws with the original logo, as well as a nonexistent visual identity, were causing roadblocks and missed opportunities. Their home energy storage solution, the PowerPod, was now competing with the likes of Tesla, LG, and Generac, and they needed to look like they belonged.


I collaborated with the team at Electriq to identify weaknesses in the original logo and find opportunities to not only enhance, but also differentiate from their competitors. Once the rebrand was complete, Electriq's visual brand evolved from a modest, light, and hollow collection of assets to a bold, dark, and intentional brand system. The result was striking and distinct, firmly establishing them as a leading player in the sustainable energy space. This rebrand led to a landmark deal with Panasonic and eventually, an IPO.


Electriq Power's logo and visual identity project remains one of my favorites. Their trust in my expertise and the rebranding process gave way to a flood of creativity and innovation. Initially hired on contract for this rebrand, I was soon offered a full-time position, which I accepted.


Over the next year, I extended the visual identity across all of Electriq's digital and print assets, including a complete website redesign, event booth design, office signage, business cards, marketing brochures, and social ads. You can see some examples below.

/ Credits

Client:

Electriq Power

Lead Designer:

Maxime Liberty-Point

Motion Designer:

Sean Coey

Producer:

Maxime Liberty-Point

Director:

Jesse Clark

Assistant Director:

Robyn Hill

Production Crew:

Clay Kempf

Motion Designer:

Sean Coey

Original Electriq Power logo
Original Electriq Power logo
New Electriq Power logo
New Electriq Power logo
Electriq Power full logo
Electriq Power full logo
A sketch of the Electriq Power bolt with annotations about the meaning
A sketch of the Electriq Power bolt with annotations about the meaning
Four views of the Electriq Power bolt mark on different backgrounds
Four views of the Electriq Power bolt mark on different backgrounds
Rendering of the PowerPod in a concrete room
Rendering of the PowerPod in a concrete room
The white, orange, and yellow colors of the Electriq Power color palette
The white, orange, and yellow colors of the Electriq Power color palette
The white, orange, and yellow colors of the Electriq Power color palette
The white, orange, and yellow colors of the Electriq Power color palette
Allumi font families
Allumi font families
Employee ID badge
Employee ID badge
Business Cards
Business Cards
Flyers
Flyers
Electriq Power street billboard
Electriq Power street billboard
Trade show booth blueprint
Trade show booth blueprint
Photo of final trade show booth
Photo of final trade show booth
Mobile phone showing the dashboard of the Electriq Power app
Mobile phone showing the dashboard of the Electriq Power app
Instagram profile on mobile device
Instagram profile on mobile device
Electriq Power app push notification
Electriq Power app push notification
Brandon brainstorming at the Electriq Power office
Brandon brainstorming at the Electriq Power office

"

Max's redesign of our logo and visual identity was instrumental in taking Electriq Power to the next level. Our marketing assets have never looked better, instilling a sense of professionalism and trust in our customers. Max gave us a look that is both memorable and distinct, and something we are truly proud of."

Brandon Sanchez / Marketing Director

Pages from the Electriq Power Brand Guide
Pages from the Electriq Power Brand Guide

"

Max's branding and design work have been pivotal in helping Electriq Power achieve our goals. His creative vision transformed our identity and significantly enhanced our market presence. Max's designs convey a sense of credibility and reliability that truly resonates with our customers and partners, leading to increased opportunities and growth for our company."

Chadwick Manning / Founder & CSO

Max working at Electriq Power office
Max working at Electriq Power office

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